The Ministry of Social Development and Family, represented by the Family Empowerment Department, established the “Basics of Digital Transformation” program, which comes within the project to develop the national identity for productive project owners at the Social Development Center in the Pearl.

This program comes to support owners of productive projects From the Homeland, as it reflects the administration’s interest in developing project owners in various fields to support them according to the type of their projects.

The program aims to transform national production projects into electronic projects with an ideal electronic presence, which contributes to increasing the sales rate of these projects. It also seeks to educate them about the advantages of digital platforms while ensuring the professional appearance of buyers and introducing their projects and products across a more efficient scope of society. This program includes (4) consecutive lectures distributed throughout January, with one lecture per week.

Dr. Khader Ibrahim, a digital marketing and artificial intelligence consultant, presented the program, and it covered several topics, including explaining the electronic identity for owners of productive projects, explaining the importance of the electronic identity presence, explaining how to create logos in the simplest ways, and explaining the importance of using appropriate fonts and colors. He also discussed some free programs and tools for creating electronic identity, including logos and designs, and introduced them to the various electronic platforms. 

He also explained ways of using appropriate names for electronic platforms, choosing the best way to create these platforms from the beginning professionally without making mistakes, such as creating Google pages and Google Maps, publishing products on them, creating Instagram pages, and others in addition to explaining the benefit of each platform and choosing the appropriate platforms for each project.

Dr. Khader Ibrahim explained the basics of e-marketing and e-marketing methods. He also explained the difference between direct and indirect marketing, how e-marketing affects the percentage of sales, and ways to create a publishing plan and e-content.

Dr. Khader Ibrahim advised owners of productive projects From the Homeland by saying: “I advise everyone to convert their stores into digital stores and start using e-commerce since it is the future and because it also enables people to market their products globally, which increases their sales rate significantly.”

The Ministry of Social Development and Family is taking great strides in the framework of supporting owners of productive projects From the Homeland, in addition to the specific initiatives that it is launching to provide direct social care to the Qatari family, to reach social support to groups deserving of direct care, to achieve a strategic and development goal. So that families do not become liable for development goals that help them find opportunities to empower themselves.